Grow My Therapy
Grow My TherapyGrow My Therapy — done-for-you social media
We write and design your social posts on a set cadence — built from your own words, your own colors, and the boundaries you set. You review everything first, then post finished files. You never open a design tool, and you never start from a blank page.
5 Types of Emotional Burnout
The Anxiety Cycle: Explained
5 Types of Anxiety-Related Thought Patterns
The honest part
Most therapists we talk to have already tried. They wrote three posts in a burst, felt strange about the fourth, and quietly stopped. These are the reasons we hear — and none of them are unreasonable.
It’ll sound like AI.
Generic, over-eager, faintly hollow. You can spot it, and so can your clients. Our answer: we don’t start from a blank page. We start from sentences you already say.
It’ll say something I don’t actually believe.
Your name is on it. A tidy little take you’d never say out loud is worse than silence. Our answer: everything is written from your stated approach — and you read it before anyone else does.
It’ll look unprofessional.
Clip-art gradients and a stock photo of someone staring out of a window. Our answer: designer-drawn layouts, rebuilt in your exact colors, your logo and your typefaces.
It could cross an ethical line.
Diagnosing from a checklist. Promising an outcome. A hook that shames someone into a swipe. Our answer: those aren’t style preferences here — they’re rules the system checks before you ever see a draft.
I don’t have the time. Or the skills.
You’re a clinician, not a designer or a copywriter, and your evenings are already spoken for. Our answer: it’s fully done for you. Your job is to read and say yes.
And then I’d have to keep it up.
Consistency is the whole game, and it’s the first thing to go in a full week. Our answer: once you’ve approved a set, it goes out on your schedule, in your timezone — whether or not you remember it exists.
Why it matters
Someone deciding whether to start therapy is not shopping. They are working up to something difficult, usually over weeks, usually while looking you up more than once. What they see from you in the meantime does a lot of quiet work.
By the time someone books a consult, they have usually read you. A steady feed lets them arrive already knowing your tone — which takes some of the fear out of the first ten minutes.
Content that shows how you actually think about grief, or boundaries, or ADHD, does more filtering than a bio paragraph ever will. People who resonate reach out. People who wouldn’t be a fit tend not to — which is its own kind of good outcome.
Colleagues refer to the therapist they thought of that week. So do past clients whose friend just asked them for a name. Showing up regularly is how you stay in that sentence.
This isn’t a growth hack. It’s a body of work that makes you easier to trust and easier to recommend — a year from now more than next month.
What we don’t promise: virality, follower counts, or a set number of new clients. Anyone selling you those numbers is guessing. What we can promise is that the work gets done, consistently, and that it reads like you.
How we guarantee quality
This is the part worth reading closely, because it’s the answer to every fear above. Five steps, and you’re only involved in two of them.
Not “what’s your niche.” We ask what you actually find yourself saying to clients — the reframe you’ve given a hundred times about anxiety, the sentence you use when someone apologizes for crying. Up to five sentences each, on up to five of your topics. We also capture your tone, your reading level, the phrases you’d never use, and whether you use emoji.
This is the single highest-signal thing in the whole process. Your sentences become the reference for everything we write.
Everything you tell us is compiled into a working document: who you serve, how you sound, what you’ll teach versus only mention, the topics you avoid, the calls to action you approve, the crisis resource you want used and how you want it worded. Nothing we write ever goes back to a blank page — it’s written from that brief, every time.
You are not re-explaining yourself every month. The system holds it.
Topic, angle, post shape and design are decided for the whole period as a set, not one post at a time. That’s why the fourth post about anxiety isn’t the first one again in different words, and why your feed doesn’t settle into a single template on repeat.
A month that reads like a month, rather than twelve unrelated dice rolls.
The first draft comes from a top-tier AI writing model, handed your brief, your rules and that one assignment. That’s the first word, never the last. Every draft is then checked mechanically against your rules: a phrase you banned, a call to action you never approved, a post shape your answers ruled out, a heavy topic missing your crisis line, two slides making the same point. Anything that fails is sent back to be rewritten before a person ever sees it. Then the post is actually rendered as an image and measured, so text can’t overflow the design or sit half-empty in it.
The prompt asks. The checks insist. That difference is the whole product.
You get a private link showing every finished post as your audience would see it. Change a word yourself and it ships exactly as you typed it. Want it warmer, or shorter, or steered somewhere else? Ask, and it’s rewritten. What you tell us is written back into your brief, so we don’t make you say it twice. Once you say yes, you get the finished images to post — which means we never need access to your accounts.
Nothing reaches your feed that you haven’t read and approved.
The library
Every layout in the library was drawn by a designer and rebuilt pixel for pixel — then rebuilt again in your colors, your typefaces and your logo. The sketches below show the shapes those posts take; the words in them are from our own reference set, and yours would be written from your brief.
5 Types of Emotional Burnout
@yourpracticeWhy Health Anxiety Feels So Real
@yourpractice5 Steps to Calm Your Mind During Anxiety Spirals
Healing Your Inner Child
PTSD at a Glance
Nervous System Regulation
@yourpracticeYou are not behind. You are healing on your own clock.
@yourpractice5 Types of Boundaries
Eleven multi-slide carousel designs and nine single-post layouts, with more added over time. You rank the ones you like during onboarding, and your month rotates through them so your feed never settles into one look.
What’s under the hood
Every item here is something that runs on every post — not a feature list we aspire to.
Your tone, your reading level, your signature phrases — and the words you’ve told us you can’t stand. Those aren’t suggestions to the writer; a banned phrase gets a draft rejected.
We write with one of the most capable AI models available today, because a better starting point means less correcting later. It is still only a starting point.
Your avoid-list, your approved calls to action, the techniques you’ll teach versus only mention — all checked after writing, not just requested before it. Failures are rewritten automatically.
Your brand color drives the whole palette — and if it’s too pale to read against, we deepen it along its own hue rather than substituting someone else’s. Your logo or your initials sign off every piece.
Our layouts are cloned from purchased designer artwork, pixel for pixel, then rebuilt in your brand. Eleven multi-slide carousel designs and well over a hundred single-image posts, so the look keeps moving.
Every post is rendered as a real image and measured before it reaches you. Copy that would spill past the edge is shortened; a slide that came out thin gets more substance. You never receive a half-sentence.
The plan tracks what has already gone out, so no two posts land on the same topic-and-angle pairing — and the writer can see last week’s post to build on it instead of restating it.
Upload your office, your practice, yourself — with a line describing each — and posts will use the right one in the right place. Prefer not to appear? We’ll generate imagery instead, checked so it never buries the text.
Weekly, twice a week, or every other week — scheduled in your own timezone, so “Monday morning” means yours. Pause it from any email footer, any time, no conversation required.
Ethics & trust
Marketing advice that works fine for a gym is wrong here, and sometimes harmful. Your readers are often anxious, grieving or burnt out. These are hard rules in our system, not tone preferences — and most of them are checked after writing, not merely requested before it.
What you get
Scheduled in your own timezone. Change it or pause it whenever you like — it’s your practice’s rhythm, not ours.
A therapist writing their own content well spends somewhere between three and six hours a month on it — writing, second-guessing, designing, and re-checking that nothing crosses a line. That is a full client session or two, spent on the thing you’re least trained for and most exposed by. The alternative most practices land on is posting nothing at all, which costs nothing today and quite a lot over a year. This is priced against those two things: your billable hours, and the risk of getting it wrong in public.
Cadence and pricing are set on the call, against your practice
Questions we get
That’s the risk we designed around, so here is the honest mechanic. AI writes the first draft — we don’t hide that. But it isn’t writing from nothing: it’s writing from your own sentences, your stated tone, your reading level, and a list of phrases you’ve told us you’d never use. Those aren’t gentle suggestions; a draft containing a phrase you banned is rejected and rewritten automatically. And you read every post before it goes anywhere — if one sounds off, you change the line yourself or send it back.
Two options, depending on how far off it is. For a word, a comma or a phrasing you’d rather have — type it directly on the review page, and what you typed is exactly what ships. For something bigger — “this feels clinical,” “wrong angle for my clients” — ask for a rewrite and you get a new version. Either way, the note is added to your brief so we don’t make the same mistake next month.
We built the guardrails first and the content second. No diagnosis, no cure or outcome promises, no fear or shame hooks, no absolutes, no method detail on self-harm or disordered eating, and nothing presented as a substitute for care. Heavy topics carry a supportive line and your crisis resource, worded the way you want it. Your own avoid-list sits on top of all of that, and a draft that breaks it doesn’t reach you — it goes back to be rewritten.
What we can’t do is give you legal or licensing advice, and nothing here replaces your own professional judgment. That is exactly why you approve every post: you are the last word on anything published under your name.
Two things, and only two. Once, at the start: the onboarding questionnaire — it takes real thought, and the more specific you are, the more it sounds like you. Then, on your cadence: read what we send and say yes, or tell us what to change. Everything else — planning, writing, design and checking — is ours.
Not today — you publish. We deliver finished, ready-to-post images, which means we never need access to your accounts and nothing can appear under your name without you putting it there. Most clients hand the download to whoever manages their scheduling, or post them in a couple of minutes themselves.
Direct publishing to Instagram, Facebook and LinkedIn is in build. When it lands it’ll be optional, and approval will still come first.
The writing is on the posts themselves — the hook, the substance and the call to action are all in the images, so a post stands on its own without a caption. Caption writing isn’t part of the standard package today; if you’d like it, say so and we’ll talk about it.
Your call, both ways. Upload photographs of your office, your space or yourself and they’ll be used where they genuinely suit the post. If you’d rather not appear, we generate imagery instead — and every generated image is checked against the real layout to make sure it never obscures your words. You can also rule out whole categories, such as images of people, and we won’t use them.
Tell us and your brief is updated — new topics, a different tone, a modality you’ve added or dropped. Everything from that point is written from the new version. And you can pause the whole thing from the footer of any email we send, without asking anyone. Nothing here is designed to be hard to stop.