Grow My Therapy

Grow My Therapy

Grow My Therapy — marketing & SEO

Found by the people already looking for you.

Somebody in your town is looking for exactly what you do this week. They are not going to scroll to page two, and they are not going to email six people. The work is making sure yours is the practice they find — and then proving it in consultations, not in impressions.

Of search traffic goes to page one
92%Of search traffic goes to page one
Priority: booked consultations
#1Priority: booked consultations
Days between reviews, every month
30Days between reviews, every month
Jargon in your report
0Jargon in your report
What the first 90 days look like ↓

How people look for a therapist now

Page one is not a vanity metric for a private practice

Search Engine Journal reports that sites on the first page of Google receive 92% of all search traffic. For a practice with a full-time caseload, the gap between page one and page two is the difference between a referral source that runs itself and one that never existed.

They search for the problem, not for you

Almost nobody types your name. They type what is happening to them, and where they are. Those are the phrases we go after — and they are winnable in a way that “therapist” never is.

The map decides the shortlist

For anything ending in “near me,” local results sit above everything else. Being in them is a separate job from ranking, and it turns on details most practices never get told about.

Directories are competitors, not allies

A profile on a directory rents you attention next to fifty other clinicians. Your own site is the only place where the person who arrives is only choosing between you and no one.

Source: Search Engine Journal.

What we actually do

Five kinds of work, in the order they usually pay off

Not every practice needs all of it, and we will tell you which parts you can skip. What follows is the whole menu, so you can see what you are choosing between.

01

Local search

The searches that end in a booking are almost always local and specific: the modality, the population, the town. We map the ones worth winning for your practice, then build and strengthen the pages that answer them.

  • Keyword research for your area and specialisms
  • A page per specialism, not one page for everything
  • Location wording that reads naturally, not stuffed
02

Your Google presence

Your business profile is often the first thing a person sees, and for “near me” searches it decides whether you appear at all. We set it up properly, keep the details straight, and give you a way to keep reviews coming in.

  • Business profile set up, categories and services correct
  • Consistent name, address and phone everywhere it appears
  • A simple, ethical process for asking for reviews
03

The technical groundwork

Ranking rewards sites that are quick, correctly structured and readable by machines. Most of this is invisible to visitors and expensive to ignore — so it is done once, properly, and then kept that way.

  • Speed, mobile rendering and crawlability
  • Titles, descriptions and heading hierarchy
  • Structured data, sitemap and clean redirects
04

Paid campaigns, when they earn it

Ads buy attention while the organic work compounds — useful for a new practice, a new location, or a specialism you want filled quickly. We run them on Google, Facebook and Instagram, and we say plainly when they aren’t worth it for you.

  • Campaigns built around consultations, not clicks
  • Performance tracked and adjusted, not set and forgotten
  • An honest answer if your budget is better spent elsewhere
05

Email and text follow-up

Most people who enquire are not ready the same week. Gentle, automated follow-up keeps you in the conversation without you remembering to chase anyone — and keeps past clients in touch when they need you again.

  • Enquiry follow-up that doesn’t feel like sales
  • Newsletters and updates to your existing list
  • Reminders and re-engagement, all opt-out at any time

The first 90 days

Foundation, growth, then results — in that order

SEO compounds, which is a polite way of saying month one is quieter than month three. Knowing the shape of it in advance is the difference between staying the course and stopping right before it works.

Month 1

Foundation

The site is made worth sending traffic to, and the plumbing goes in: analytics and Search Console verified, your Google profile straightened out, the target searches agreed, the first pages built or rewritten.

Website foundation · SEO groundwork

Month 2

Growth

Campaigns and content start. Rankings begin to move on the specific, winnable searches first — and this is usually where the first consultations from the work arrive.

Campaign live · first consultations

Month 3

Results

Enough data exists to tell what is working, so effort concentrates there: more of the pages that convert, less of what didn’t. From here it is a monthly rhythm rather than a project.

Regular consultations · monthly rhythm

How you’ll know it’s working

Measured against consultations, reviewed in plain language

Analytics and Search Console are connected and verified at the start, so there is a record from week one of what people searched, what they clicked, and where they gave up. That record is the basis for the next month’s work.

Every month we go through it with you — what moved, what didn’t, what we are doing about it. No dashboard you have to interpret alone, and no report that celebrates impressions while your calendar stays empty.

If you want to sanity-check the maths yourself, our revenue calculator turns consultations into what they are actually worth to your practice.

your monthly reviewplain language
Searches you appeared for
up · 41 new queries
Clicks to the site
up · phone traffic leading
Consultation form starts
up · 3 more than last month
Pages worth another look
2 · fees, and the couples page

An illustration of the shape of the review, not one practice’s figures. Yours is read with you on a call — and the next month’s work is decided from it.

Where content fits

Rankings need something to rank

Technical work makes a site eligible to compete. Pages that genuinely answer what people are asking are what actually win. If you want that handled too, it is its own service rather than a line item buried here.

Done-for-you blog writing

Articles that rank — and get quoted

Written from a sample of your own writing, with every statistic verified and nineteen checks run before you read it.

Explore the service

Done-for-you social media

A feed you never have to remember

Designer-drawn carousels and posts in your brand, written from the sentences you already say to clients.

Explore the service

Straight answers

What we won’t promise you

Marketing for a licensed practice attracts a particular kind of overclaiming. Here is where we stop, so nothing on this page has to be walked back on a call.

  • A guaranteed position on Google. Nobody controls the ranking, and anyone selling you a number one spot is either guessing or gaming something that gets penalised later.
  • Results next week. The technical work lands quickly; ranking moves over months. Ads are the lever when something has to happen sooner, and we will say so.
  • Fake or incentivised reviews. We will help you ask real clients, ethically and within your board’s rules. We will not write them, and we will not buy them.
  • A number of new clients. We can be accountable for visibility, enquiries and consultations. Whether someone becomes a client depends on your fit and your fees — which is exactly where it should sit.

Bring your town and your specialism. We’ll tell you what’s winnable.

On the call we’ll look at what people near you are actually searching, what your site currently ranks for, and where the quickest honest win is — even if that turns out not to be us.

No obligation · plans and commitments discussed on the call