Grow My Therapy
Grow My TherapyGrow My Therapy — done-for-you social media for psychotherapy
There is an honest problem to state first. The thing you do well — sitting with something for a long time until it becomes speakable — does not compress into a square graphic. Most attempts to make it do so produce aphorisms, and aphorisms are precisely what your prospective clients have already had enough of.
That does not make this impossible. It makes it a writing exercise rather than a design one, and it means the version worth doing looks unlike almost everything else in the feed.
Why most of this fails for depth practitioners
Take any genuinely useful psychotherapeutic idea and reduce it to fourteen words on a coloured background. What you get is either a truism or a distortion, and a sophisticated reader can tell within a second which one they are looking at. That is why so much therapist content feels hollow even when the person producing it is excellent.
What does survive is description. Not advice, not a technique, not a list — a paragraph that names something precisely enough that a reader recognises it and feels less alone in it. That length is possible on these platforms, it just runs against every piece of engagement advice, which insists on brevity and a hook.
The trade is real and worth stating: this content reaches fewer people and reaches better ones. For a practice that needs six clients a year, that is obviously the right trade. For a practice that needs six hundred, it would not be.
Write the paragraph you would want to have read yourself, six months before you booked your own therapy. That is the whole brief.
The formats that suit depth work
None of these require a hook, a trend or a face on camera. All of them come from writing you could produce in twenty minutes if you had them.
What we will not do
The standard content playbook contains several moves that are merely tacky elsewhere and genuinely damaging here.
No composites, no “a client once said”, no anonymised vignettes. In depth work the identifying details are the ones that make a story worth telling, which is exactly why it should not be told.
Your own history is not marketing material, and a reader who is deciding whether to bring you something difficult does not need to be managing your disclosure first.
Comment-this-word, controversial takes, manufactured disagreement. It works, and it tells the reader precisely what you are willing to do for attention.
Instructional content addressed to a reader’s specific problem is a consultation with nobody accountable for it. Description is safe; direction is not.
The process
The starting point is your writing, not a brief. A few pieces — published or not, finished or not — plus a conversation about how you describe the work aloud. Everything is drafted from that, which is the only way the output sounds like a person rather than a category.
Design is deliberately restrained: typography, space, your colours, and nothing that competes with the sentence. Every draft is checked against the rules you set before it reaches you, and you approve, edit or reject each one. Where direct publishing to a platform is not yet available from us, you receive finished files and post on your own schedule.
The cadence is whatever you will actually sustain, and for most psychotherapy practices that is considerably less than the platforms would like. A steady trickle over two years does more than a burst that stops — the same principle behind the rest of the plan we would suggest.
What arrives
Questions we get
Only if you have something you want to write. For practitioners who enjoy writing, it is a natural extension and it reaches people who would never have found you otherwise. For practitioners who do not, it is an obligation that produces flat content and quiet resentment, and there are better uses of both your attention and your money.
A practice can fill perfectly well without it. We would rather say that than sell you a cadence you will come to dislike.
It is a real clinical consideration and one you will have thought about more carefully than we can. What we can do is keep the content descriptive rather than self-disclosing, which limits how much of you a client encounters between sessions.
Some practitioners keep a professional account they never post personal material to; others decide the whole thing sits badly with their frame. Both are reasonable and we build to whichever you choose.
Not unless you want to. Written content performs perfectly well for this kind of practice, and a reluctant clinician on camera reads as exactly that. Where video does help, it is usually a plain, unproduced piece of you speaking as you would in a consultation — never a trend format.
Longer than any other channel we offer, and it may never produce a booking you can trace. What it does produce is a small number of readers who arrive already knowing how you think — who tend to be unusually well-matched and unusually likely to stay.
If you need clients in the next three months, this is not the piece of work to start with.
Not yet. Direct publishing is in build; until then you receive finished files and post them yourself. Given the cadence we would suggest for a practice like yours, that is a handful of minutes a month.
That is the only starting material this needs. We will show you what a set of posts drawn from it looks like, and tell you honestly if we think your attention is better spent elsewhere. See everything we do for psychotherapists.
No obligation · we will say if this is not worth your time
More for psychotherapists
Or see everything we do for psychotherapists in one place.