112 steps between a website and one that brings you clients.

1. 0127 steps · 10 on every site

   Found by the people already searching

   Most new clients start with a search: a specialism and a town, typed into Google or asked of an AI assistant. Your site has to be the clearest answer on the page.

   • A page for each thing you want to be known for, and for each place you see clients, written for that place rather than copied
   • Answers to the questions people ask before booking, written so Google and AI assistants can quote them
   • Your Google Business Profile matched to your site, so the map listing and the website tell the same story
2. 0223 steps · 16 on every site

   Trusted in the first ten seconds

   The person reading your site is often deciding whether to reach out about the hardest thing in their life. The page has to feel like the right room before they have read a word.

   • Copy drawn from your own words, your directory profile and your current site, then read for anything that sounds machine-written
   • “I” for a solo practice and “we” for a group, held on every page, so one clinician never reads like a clinic
   • Your photographs, your colours and your credentials, with nothing left over from anyone else’s site
3. 0311 steps · 9 on every site

   Easy to say yes to, and you can see it working

   Someone who is ready should not have to work to reach you. And you should be able to see where your enquiries are coming from.

   • A consultation form that asks three questions first and shows the rest once someone has started, so more people finish it
   • Fast on a phone: your home page and key pages score 90+ on Google’s own mobile speed test before launch
   • Calls and form enquiries tracked from day one, in analytics accounts that belong to you
4. 0424 steps · 23 on every site

   Checked like it carries your name

   Because it does. Before you see your site, the developer who built it goes through every page, and then a second person whose only job is finding what is wrong goes through it again.

   • Every page opened and read in full, at phone and desktop sizes
   • Every request you made on your call ticked off, one by one, on the live site
   • A privacy policy and terms written for your practice, naming you and your town, not a template
5. 0527 steps · 22 on every site

   Moved over without losing anything

   Switching sites is where practices lose things: email, rankings, the enquiry that arrived mid-switch. So launch day has its own checklist.

   • Your domain moved with a record of its old settings kept, in case anything needs putting back
   • Confirmation emails sent from your own domain, so they land in the inbox rather than spam
   • Your sitemap submitted to Google on launch day, with indexing requested for your key pages

• Another practice’s name in your fine print

  Sites built from templates often carry the last owner’s town, phone number or privacy policy. We trace every name, number and photo on your site back to you.

• An email address that only brings spam

  Your address stays off the page and enquiries come through the form. Your phone number stays one tap away.

• A form that asks too much, too soon

  Three questions first. The rest appear once someone has started typing, which is when they are most likely to finish.

• White boxes where your photos should be

  Images are on screen the moment the page appears, and nothing jumps around under the reader’s thumb.

• A solo practice that sounds like a clinic

  “I” or “we”, chosen for how you actually practise, and kept consistent across every page.

• A shared link that looks like an accident

  When someone sends your site to a friend, it shows a proper preview card made for it, not a cropped corner of your homepage.

• A contact form nobody tested

  Before your launch call, a real enquiry goes through the live site and we confirm it arrived.

• Credentials typed from memory

  License titles, cities, insurance and fees are checked against your own answers, every time, by someone who did not write them.

1. 01

   Tell us about your practice

   A short form and one call. Bring your current site, your directory profile, or nothing at all. Where something is missing, we draft it and you correct it.

2. 02

   Your requests become steps too

   Everything you ask for on the call, from the look you want to the page you have always meant to add, is written into your site’s own checklist alongside the 112, and ticked off on the live site before launch.

3. 03

   Review a site that is already checked

   You see the whole site once it has been through both reviews, and tell us what to change in your own words.

4. 04

   Go live, then let it keep working

   We launch at a time that suits you and re-check everything on your real domain. After that come unlimited changes made for you, and a monthly report on how the site is doing.

Want the practical side: what is included, what you own, and how changes work after launch? It is all on the website design for therapists page.