Grow My Therapy
Grow My TherapyGrow My Therapy — website design for psychology practices
A psychology practice usually sells two things that have nothing in common. There is the therapy work, which people find by searching for a therapist and choose on feel. And there is the testing and assessment work, which arrives through a school, an attorney, a paediatrician or an anxious parent, and gets chosen on turnaround time, report quality and cost.
One site has to serve both without either one drowning the other. That is a structure problem before it is a design problem, and it is the first thing we settle.
The structural decision
When both live in one undifferentiated “Services” section, the assessment enquiries dry up first — because the people who commission testing are scanning for information the therapy copy does not contain.
Written for the person, not the referrer. Who you work with, what the first session is like, fees, availability. Warm, unhurried, and reachable in one step from the home page.
Written for someone comparing providers on practical grounds: what the evaluation covers, how many sessions, how long until the report, what the report can be used for, and what it costs. Parents and attorneys both want the timeline first.
A testing enquiry needs different questions — age, referral question, whether a school or court is involved, whether previous testing exists. Sending both through one contact form guarantees a phone call to establish basics.
Assessment enquiries often go quiet for weeks while a family decides or a school year turns. That is a follow-up sequence, not a lost lead — and it belongs in the automation layer rather than your inbox.
The vocabulary problem
The public says therapist. They say counselor. They say “someone to talk to”. A site written entirely in the professional register — psychologist, clinical psychology services, psychodiagnostic evaluation — is technically accurate and quietly invisible, because it does not contain the words anyone types.
The opposite mistake is just as expensive. Strip out the doctorate and you have thrown away the single fact that separates you from every other listing in the results: years of training, assessment capability, and in many states a scope other licenses do not have.
What works is holding both. Headings and page titles use the words people search; the body copy explains what a PhD or PsyD actually bought you, in a sentence a nervous person can follow. That decision governs the site’s structure, so it gets made during the build rather than patched on later during the search work.
A useful test: read your home page and count how many sentences a person in distress could have written themselves. If it is none, the page is talking to your colleagues.
The honest part
Most psychologists we talk to are not short of enquiries — they are short of the right ones, and they are tired of writing the same apologetic email to people they cannot take. A site that hides this generates work for you and disappointment for them.
So availability is treated as content. Whether you are open, what the wait is, who you are prioritising, and where to go if you cannot wait. It costs you nothing: the person who cannot wait was never going to become a client, and the one who can now knows to hold on.
The same logic applies to fit. Saying plainly who you do not work with is the cheapest filter there is, and it protects the consultation slots you do have.
What the site does about it
How it’s built
Built from your current site and your directory profile before we ever ask you for anything. The first call is about a real page, not a proposal.
Nothing to sign to see it
Credentials, licence, the populations and referral questions you take, your assessment battery in plain terms, turnaround times, fees for both sides of the practice.
One handover, not a dozen emails
We map the two paths — therapy and assessment — and agree where they separate and where they share. This is the decision the whole site hangs on, so it happens with you, on a call, early.
Sitemap agreed in writing
Pages built in your brand and written or tightened as we go, checked at phone, tablet and desktop widths. Where you have published or taught, that goes on the site as evidence rather than decoration.
Written and designed in one pass
Titles, headings in a real hierarchy, alt text, structured data, a sitemap, and redirects from your old URLs so existing rankings survive the move.
Old links preserved · nothing orphaned
Live at a time that suits you, every form and booking link re-checked on the live domain, analytics and Search Console verified. Then updates are unlimited and ours to make.
Unlimited edits start here
What’s included
Same build as every practice site we make. No tiers, no feature held back for an upgrade.
Questions we get
Usually yes, but on their own branch with their own language and their own enquiry form. Two separate websites means two things to keep current, two hosting bills and a split of the authority that makes either one rank. One undifferentiated site means the assessment content gets buried under therapy copy written for a completely different reader.
The middle option — one site, two clearly separated paths, cross-linked where it genuinely helps — is what we build unless you have a reason to want otherwise.
Not if the credential is doing its job elsewhere. The word appears where people search — headings, page titles, service names — while the copy explains what the doctorate means in practice: the assessment work you can do, the training behind the approach, the years involved. Clients are not offended by plain language; they are put off by feeling they are reading a professional directory entry.
It depends what the waitlist is made of. If it is full of people you would rather not see, a site that states your focus clearly changes the composition of the enquiries even while the total stays flat. If the practice is genuinely full and staying that way, the honest answer is that a rebuild can wait — and we will say so on the call rather than sell you one.
Yes, and they want different things. A parent wants to know what the day looks like for their child and what the report will tell them. An attorney or school wants scope, timeline, cost and your qualifications to opine. Those can be one page with clearly labelled sections, or two — we usually build one page and split it later if the enquiry mix justifies it.
Yes. Where you have published, taught or supervised, that material is genuine evidence of expertise and it belongs on the site — both for readers and for how search engines assess a practice. If you would rather not write, that is what our blogging service is for.
On the call we’ll map how therapy and assessment should separate on your site, and show you what we would build. If your current site only needs a few changes, we will tell you that instead. Everything else we do for psychologists is here.
No obligation · you see the draft first
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